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c.030 DELL

Mariano Abel

Contemporary Digital Images Creator
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Dell See More

Onesal collaborated with Elastic in the creation of a series of films for Dell based on exploratory CG simulations to promote the release of their new Dell XPS 13 high-end laptop.

Working closely with Director Paul Mitchell, we developed a campaign that illustrates human reactions to content focusing on the human iris, making use of different elements and materials such as hair, sand, and vegetation. Onesal was in charge of doing the research and development and CG through production under the direction of Elastic.

CLIENT: Dell
AGENCY: Y&R
EXECUTIVE CREATIVE DIRECTORS: Fern Cohen, Margot Owett
CREATIVE DIRECTORS: Elliott Graham
PRODUCER: Larissa Ananko
EXECUTIVE PRODUCER: Bobby Jacques
SR. BUSINESS AFFAIRS MANAGER: Maggie Diaz

ONESAL TEAM

DESIGN: Damian Sendin, Nahuel Salcedo, Mariano Abel, Fede Kanno
ANIMATION: Nahuel Salcedo, Damian Sendin, Fernando Cimino, Mariano Abel
ADDITIONAL ANIMATION: Juan Manuel Isola
SIMULATION ARTISTS: David Albrecht Kvien, Taishi Yagyu, Damian Sendin, Nahuel Salcedo
ASSISTANT SIMULATION ARTISTS: Yu Fujishiro, Alexia Oylataguerre
2D VFX ARTIST: Matias Mastrogiano
LAPTOP MODELING: Juan Martin Miyagi
PRODUCTION: Ailin Brunner, Lucia Gutkin
PRODUCTION ASSISTANT: Ceci Delu

ELASTIC TEAM

DIRECTOR: Paul Mitchell
ART DIRECTOR: James Levy
DESIGNER: Mert Kizilay
EDITORS: Justine Gerenstein, Kenny Breit, Doron Dor, Fred Fouquet
CG SUPERVISOR: Kirk Shintani
2D VFX ARTISTS: Jason Forster, Maciek Sokalski, Kevin Kim, Peter Sidoriak, Stefan Galliot Steven Wolff, Matt Sousa
ONLINE EDITORS: John Valle, Chris Riley, Sam Kolber
PRODUCER: Jacklyn Ramirez
PITCH PRODUCER: Meredith Cherniack
EXECUTIVE PRODUCER: Luke Colson
HEAD OF PRODUCTION: Kate Berry Managing
DIRECTOR: Jennifer Sofio Hall

COLOR

COLORIST: Paul Yacono
COLOR ASSISTANT: Gabe Sanchez
COLOR PRODUCER: Jenny Bright
EXECUTIVE PRODUCER: Thatcher Peterson

SOUND

MUSIC COMPANY: MachineRoom SoundLounge
FINAL MIX: Alicia Rodgers